Kitchen Layout

After gaining enough experience and capital from my previous restaurant employment, I have decided to start my own restaurant offering Authentic Italian dishes. Stated below are the highlights of my idyllic Italian restaurant. My restaurant shall have six large tables complete with basic table amenities such as pepper, salt and a variety of well-picked sauces.   Tables will be large due to the prominence of Italian food and culture for entertaining families or large groups. Another four small tables however will be added for small companies or pairs. In compliment to this, the interior shall be well-ventilated and equally lighted for maximum space utilization. For my restaurant’s menu, I shall adapt the menu of the Via Carducci because they give special importance to pasta dishes, which are the marker s of Italian food.   Their menu, including wine choices are offered at very affordable yet reasonable prices, but not sacrificing the quality and the over-all effect of the products. Their specific cuisine is the Rustic Southern Italian which originated from the owner’s home town, Calabria. Their type of cuisine specializes in organic and fresh ingredients perfect for medium to heavy diets. My Kitchen shall adapt the open G-shaped layout. This consists of four walls, two pair of walls opposite each other; the, the sink, the refrigerator and the cooktop are located at one of the pairs such that creating an imaginary work triangle with the three as points.   This layout enhances the use of the three basic elements of the kitchen mentioned above. It also gives ample space for other cooking equipments to be located at the other pair of walls. The cleverness of the layout allows for even-trafficking in the work triangle. The said layout also makes room for one or two additional cooks for more efficient service.   The kitchen shall be open for the customers to view the brilliance of the cook(s). To add, a large over head mirror shall be ingeniously placed also for maximized viewing. I have only three specific kitchen equipments to mention (1) the World Cuisine’sLillo pasta machine: able to produce different kinds of pasta from any type of flour, with or without the use of eggs. The product comes with four durable pasta attachments for Spaghetti, Tagliatelle, Penne, and Macaroni. The item is ideal for fast-paced kitchens with just enough working space. The lillo pasta machine is also recommended for Italian kitchens serving quality pasta. (2) The Silex line of Knives. Qualities include; purity of metal achieved through the secondary melting process it underwent, unique hardness provided by the strength of the material used, the fineness and precision comparable to a surgical scalpel, special resistance to corrosion, easy to sharpen blades given by the hardness and purity, and the extraordinary length of time it remains sharp. Its handle is designed for comfort in working for long periods of time. It also has a polymer-based handle which is anti-bacterial. This line of cutlery provides proficiency in the work place due to its efficiency, durability and cleanliness in the workplace. This is ideal for busy restaurant kitchens which specialize in salads and fresh sauces. The next item (3) would be the World Cuisine’s Large oval cast-iron grill. This product is ideal for indoor-grilling. The heavy ridged cast iron surface preserves heat which equally and quickly grills. The item is suggested for class gourmet meals. Other kitchen equipments which were not mentioned will also be hand-picked with care. Costs shall also be given much attention. The above mentioned factors and elements were cautiously selected taking into consideration the availability, efficiency, monetary cost, and over-all quality. This, for me, is the ideal kitchen layout together with the visualization of the ideal Italian restaurant. References: Atlanta Home improvement, Kitchen Layouts, August 8 2007 From: http://www.homeimprovementmag.com/Articles/2004/04Dec_k&b_layouts.html         

Lynching: Southern United States and Male Roles Essay

Lynching in the South was a violent intimidation tactic used towards African Americans during the Civil Rights Movement. Lynching played a huge part during the Civil Rights Movement. Lynching had a negative effect on both blacks and whites; the justice system didn’t take lynching serious; Many African Americans were exploited for everyone to witness. Lynching in the South had a negative effect on both African Americans and whites during the Civil Rights Movement. A lot of black men became jobless, convicted, or killed which led to many black women playing the male roles to keep their families stable. The Ku Klux Klan and mobs plans were to prevent African Americans from getting an education, job, voting, and owning their own property, so as a result they terrorized them every day. Thousands of African Americans were lynched by white mobs. Some middle class whites sought out to put an end to lynching because it had gone too far. African Americans were psychologically scarred from witnessing other African Americans being lynched. The justice system abandoned their oversight of constitutional protections toward African Americans. Lynching could exist because the law enforcement would not prevent it. The government allowed lynching to carryon for years. Federal legislators tried to get bills passed to make lynching a federal crime but it failed. The government played a little role in protecting the safety of individuals. As a result The National Association for the Advancement of Colored People made anti-lynching campaigns; even after all the failed attempts the NAACP still was active to put an end to lynching.

Hero: Explaining why Napoleon Bonaparte Essay

Napoleon Bonaparte must be considered a hero in French history. Through his liberal ways of coming to power and controlling France, Napoleon was able to create unity and stability, both political and economic, in one of the most powerful nations in Europe at the time. Napoleon was not only an excellent leader, but also a dominant war strategist. He was able to conquer enemies of France and expand Frances territory. By giving people rights and freedoms, forming a respectable educational system and creating religious tolerance, along with dominating the enemies of France with his excellent skills in militarism, Napoleon became one of the greatest French leaders and heroes of all time. Napoleon claimed â€Å"Equality must be the first element in education. This was the basis of the educating system Napoleon strived for. The Education reforms which Napoleon introduced in 1802 called the lycees allowed this equality to occur and enhanced the way of learning for all of the citizens. By giving all citizens the right to an education, Napoleon was showing that he would guarantee prosperous future for France. Napoleon also created a document referred to as the Code Napoleon, yet another very liberal action, which stated the rules and laws of the state along with stating and guarding the rights and freedoms Napoleon wanted all Frenchmen to have. Napoleon also worked heavily to stabilize the French economy. He developed the Bank of France and helped propel the Francs value higher and higher until eventually it was the highest valued currency in Europe. Not only did Napoleon solve economic problems, but he also worked to solve social and religious differences as well. Previously the church was an enemy of and was against the rule of Napoleon, however this issue was resolved when The Concordat was introduced by Napoleon himself. Mending the rift between the Church and State allowed freedom of religion and rejuvenated the beliefs within the people of France. The Concordat which was signed stated that Catholicism would be recognized as the religion of the majority and allowed the church to resume processions and reopen the seminaries. Though Catholicism was now viewed as the religion of the majority, it still was not the official religion of the state, crating a more religiously tolerant society in France. This move once again supports the more liberal demeanor  of Napoleon as previously few would have dared to challenge the authority of the church in this way. As a military genius, Napoleon won many battles to expand France and was always welcomed back to France as a hero. By instituting the Levee en Masse, Napoleon was able to ensure he would have the man power needed to operate his great war machine. His use of strategic warfare throughout many battles allowed him to be seen as a hero not only in France but all of Europe. Although his army was outnumbered by the Russians and Austrians in December 2, 1805, Napoleon’s brilliant strategies resulted in a defeat of the opposing armies in the Battle of Austerlitz. In many other battles that were fought and won by Napoleon, he would use his military experience and tactics to anticipate his opponent’s attacks and defeat them no matter the odds. After winning many battles he expanded France by signing treaties with the other countries which he had occupied. The fact that Napoleon won so many battles gave the French people something to be proud of. It was victories such as these which brought great pride and a feeling of unity to the people of France. Napoleon was seen as a great heroic from his successes on the battlefield as he expanded his now vast empire. Napoleon Bonaparte must be seen as not only a hero of France, but perhaps the greatest French hero of all time. Through his liberal ideas and actions, Napoleon was able to grab hold of a nation and bring it under his control. Through such acts as the Code Napoleon and The Concordant he was able to give the French people the rights and freedoms they so desired. Napoleon created the bank of France and contributed greatly to the strengthening of the Franc. Lastly Napoleon, through and his army dominated the rest of Europe expanding France into vast empire. Napoleon was a great hero, who, through liberal action, revolutionized France. bibliography: www.europeanhistory.comNapoleon: Life and Times, Janet Locke, published 1983

Week 3 Discussion Questions Essay Example | Topics and Well Written Essays - 500 words - 3

Week 3 Discussion Questions - Essay Example For lenders, an adjustable rate mortgage is more beneficial if the current interest rates are high, because interest rates are likely to return to lower rates in the future. On the other hand, when interest rates are low, fixed mortgages are particularly advisable for home buyers as they have been in the past year. For example, the United States Federal Reserve in December 2008 slashed interest rates to their lowest level on record in an unprecedented attempt to combat a prolonged recession (Pykett, 2008). Hence, it is favourable for home buyers at this time to consider a fixed rate mortgage, as they are able to lock in to a favourable rate. I consider the Federal Reserve Bank an institution in a dilemma, because its goals frequently conflict. For example, should the monetary policy implemented by the Federal Reserve Bank give priority to price stability or to full employment? Although price stability can help achieve optimal sustainable output growth and employment over the longer term, a move to restrain inflation would further aggravate slowdown in the economy (Mankiw, 2003). On the other hand, a bid to combat unemployment would aggravate inflation. In such situations, the Federal Reserve Bank is in a dilemma and must determine whether to concentrate on battling increasing prices or on supporting the loss of employment and output. 3. Explain the impact current Federal Reserve Banks policy is having on your 1) personal decisions and 2) the decisions of your organization. Provide at least one example. (I work in the meat processing industry) The Federal Reserve Bank determines the federal funds rate at a level it believes will promote financial and monetary conditions consistent with attaining its monetary policy objectives, and it adjusts that goal in line with evolving economic conditions. An alteration in the

English liturature Essay Example | Topics and Well Written Essays - 500 words

English liturature - Essay Example One of the ways smaller merchants secured a future for their family name was by marrying off their daughters to wealthier merchants or noblemen. Daniel Rice (2008) points out that some of the common features of marriage in those days were the payment of a high price for the marriage certificate, the whole family became committed to the arrangement and the marriage was court ordered once the bond payments had been received. Little, if any, interest was given to the two parties getting married and this often led to other problems within the marriage contract. These issues are explored to some depth in a series of paintings by William Hogarth, executed around 1745. In this series of paintings, Hogarth shows the progression of a marriage from the initial signing of the contract through the young couples’ accustomed activities with each other and with others to end finally in their individual deaths at a relatively young age. The first image depicts the signing of the contract in which only the older members of the group seem to take any interest. The groom seems to be playing cards in corner while the bride flirts with the lawyer directly behind his back. Neither one seems overly concerned with the activities of the other. The group of men gathered around the table seems to be trying to work through the contract document, but it seems more of a distraction than the serious business deal it actually is. Meanwhile, one of the older gentlemen, presumably the groom’s father, stands looking out the window admiring the new mansion he’s building. Thus, this painting sets up the concept of marriage as little more than a business ar rangement which must bring some kind of materially mutual benefit to the families involved with very little concern for the interests and abilities of the two people who will have to live with each

The Joy Luck Club Essay Example | Topics and Well Written Essays - 500 words

The Joy Luck Club - Essay Example She was my mother. The aunties are looking at me as if I had become crazy right before their eyes†¦ And then it occurs to me. They are frightened. In me, they see their own daughters, just as ignorant, just as unmindful of all the truths and hopes they have brought to America. They see daughters who grow impatient when their mothers talk in Chinese†¦ who will bear grandchildren born without any connecting hope passed from generation to generation.† (Tan 40-41) This quote establishes Jing-mei as a representative of the younger generation, while at the same time feeling a deep sympathy for the older generation. She understands the American-born daughters who feel they have lost their touch with their Chinese identities and feel as if they do not know their mothers. She also recognizes the mothers’ fears that for their daughters old values have no more meaning, â€Å"that to these closed American-born minds â€Å"joy luck† is not a word, it does not existà ¢â‚¬  (Tan 41), that they belong to an Americanized way of life and that in this effort to provide them with the best opportunities in life, the mothers have unintentionally secluded them from their Chinese heritage. Jing-mei steps in her mother’s shoes for a weekly gathering, playing mahjong.

Assignment 2 Example | Topics and Well Written Essays - 3000 words

2 - Assignment Example The McWane Story included various issues which are contrary to the obligations and requirements of a good employer. This include important problems and issues with the balance between profitability and the requirement for ethics in relation to social and environmental matters that culminated into health and safety issues and major employment challenges that led to important and serious problems for the employees of the organization. Primarily, McWane was fundamentally involved in ensuring that profitability was at the center of its practice and its operations. This includes the focus on profits rather than other issues and matters like working with sensitivity and concerns for employees and workers. This led to a strong desire and a strong quest for attaining profits without concerning workers of the plant. OSHA Rules have various requirements for employers like McWane. This includes the fact that employers are required to follow health and safety in protecting employees in dealing with their work. However, McWane’s Tyler Pipes plant was one that overlooked numerous processes and systems that was necessary to improve profitability. However, this process was limited because the firm focused significantly on profits without concerning themselves with the demands and expectations of workers. Safety was sacrificed for meeting productivity targets and for ensuring that workers continue to attain important results and important ends. This led to numerous accidents and processes that led to important processes and systems. The management practices and processes of McWane were such that workers were required and expected to adhere to strict management practices and standards. The implication was that the managers had to overlook important employment statutes including some Common Law and other legal requirements for the regulation of employee

The Society effects of Drugs in the community of Milwaukee Essay

The Society effects of Drugs in the community of Milwaukee - Essay Example 2). This report also found that heroin and other opiates have come into play which means that the population of abusers has changed. Now Caucasian males and females from small towns and suburban areas come into Milwaukee to purchase these higher scale drugs. Unfortunately, the mean age of the abusers has also change; adolescents are now experimenting with these stronger drugs. This report suggests that most of the activity is through Hispanic gangs with Asian and African American drug dealers as secondary problems. The Hispanic and African American gangs create problems for residents in the local neighborhoods as they spend time recruiting from those neighborhoods as they distribute their drugs. The drug dealing is often brought into the neighborhood by gangs and distributed. The dealers often come from Chicago and other nearby cities. As an example, a drug bust just found 19 people who were distributing drugs within the city limits. These dealers had a distribution going that came out of Chicago and distributed in Milwaukee each week (Halter, 2008, par. 5). This problem is difficult because many of the street gangs operate in a very sophisticated way. As an example, the National Drug Intelligence Center reports that the Hispanic gangs are very well organized, they have a hierarchical structure and they have established manifestos ("Drug Trafficking Organ izations"). This enables them to distribute drugs faster. They are also using prepaid cellular phones and social networking sites like MySpace to connect with buyers and each other. There are also turf wars from gang problems. Law enforcement predicts that there will be an increase in heroine abuse among young offenders by prescription opiate users because it is cheaper and easier to access. (p. 18). The residents in this area are suffering and have been told by the police to keep their doors locked and

Great Expectaion & She Essay Example | Topics and Well Written Essays - 1000 words

Great Expectaion & She - Essay Example In realism, characterization and development of the character is more important than the plot or the setting. The characters move within their own personality, social class and past. The events happening around him are believable and one might think that the story must have a hint of truth in history. Great Expectations by Charles Dickens and She by Rider Haggard are just two of the many novels that used realism to show reality and its possible connection to history and life. Both novels used realist devices to emphasize the possibility of the story to happen in real life. The realist devices used in the novels gives the reader the feeling of actuality. The discussions or depictions of social class and societal problems and change give more truthfulness in the literature as the reader can somehow relate to the setting, the events and the characters described in the novel. Since literary realism depicts life and plausible events that may happen in the past and in the present, one device used to emphasize its connection to the real world is using first person narration. Both Dickens and Haggard used this in their novels in which they describe what is happening through the eyes of the narrator. It is an effective tool as such characterization of the narrator emphasizes that he, as the narrator, saw everything that happened through his own eyes. The reader becomes closer to the main character through the use of first-person narration. It makes the reader almost see the narrator’s eyes looking outward and describing the events in the story. In Great Expectations, the use of ‘I’ makes the reader see more closely and identify with Pip, the main character of the story. Dickens plunges the reader into the depths of thoughts of the narrator by allowing the reader to see through the eyes of the main character. The shift of the narrator’s perspective from telling his story through child eyes and through mature eyes, the shift from a

Online Inventory Essay Example | Topics and Well Written Essays - 500 words

Online Inventory - Essay Example As the discussion highlights his learning styles are visual, physical, social, aural, verbal, logical, and physical according to learning-styles-online.com and; sensitive, active, sequential, visual, solitary and referral according to Solomon and Felder. In terms of visual, the author pay attention to images to understand while, in verbal terms, use of explanation is useful to him. He scored highly on visual learning skills as compared to verbal. Images help him to remember what was taught in class and thus very effective on the author.This discussion stresses that there were similarities and differences in my study methods as portrayed by the two different websites. The similarities were that my learning styles are physical or active of which he do enjoy exercising and sports for instance football and basketball.   Another common aspect is that images help me study better and achieve my goals. On the other hand, the major differences is that his learning style is social, and solit ary. The differences might have resulted from the question structure which led to his different interpretation on the same. The author  found out that he has to improve some certain aspects like verbal, social and logical learning styles. The hints given by the two websites provided a platform for him to improve and make himself better.  The author has to improve on his verbal skills because visual learning requires explanations.

The Count of Monte-Cristo Essay Example for Free

The Count of Monte-Cristo Essay Alexandre Dumas was born in 1802; his parents were Thomas Alexandre Dumas and Marie-Louis-Elizabeth-Laboret. His father died when he was about 3 years of age, leaving the family to suffer financially. Dumas was raised by his mother in a town called Villers-Cotterets. He was educated at a parochial school. He worked as a clerk when he was younger. He decided to move to Paris in 1822, at the age of 20 due to his growing interest in theatre. Dumas permanently moved to Paris a year later. After becoming g a clerk for the Duc dOrlà ©ans, he collaborated with Adolphe du Leuven and Pierre-Joseph Rousseau on his first staged play titled â€Å"LaChassse Et L’amour† in 1825. Dumas started writing plays and then he turned all of his plays into novels. He rewrote one of is plays to create his first serial novels titled â€Å"Le Capitaine Paul† which lead to his forming a production studio that had turned out hundreds of stories. From 1839 to 1841, Dumas and friends complied celebrated crimes, and eight volume collection of essays on famous criminals and their crimes in European history.  He then wrote a book called â€Å"The Fencing Master†. It took place in Russia, Russia banned the book from their country, and this caused Dumas to be banned from Russia until Czar Nicholas died.  In 1840, he married an actress named Ida Ferrier, and continued, supposedly, having affairs with other women. He had four illegitimate children. He had one son, named after him that would follow in his footsteps in becoming a successful novelist and playwright. Dumas’ writing made him very rich, but he kept spending lavishly on women and sumptuous living. He built the Chateau de Monte Cristo, two years later; he had to sell the beautiful property because he was short on money. Dumas died in 1870 and was buried where he was born. On November 30, 2002, Dumas’ body was exhumed and put in a brand new coffin, draped in blue. That event was televised.  Onto the Count of Monte-Cristo, it was Dumas’ best-known novel after â€Å"The Three Musketeers†. Its based on a true story, improbable as that may seem. Dumas employed collaborators to search through published memoirs for suitably existing plots. A volume called â€Å"Memoires Tires des Archives de la Police de Paris† by Jaques Peuchet, and it caught Dumas’ attention. In Peuchet’s memoires, was a case of wrongful imprisonment and avengence that appealed to Peuchet strongly. In 1807, a shoemaker, residing in Paris, named Francis Picaud, was engaged to marry Marguerite Vigoroux, a beautiful, rich orphan. Four of Picaud’s friends, jealous of his new fortune, accused him of being an English agent. Picaud was taken away by police, who were worried about insurrectionary movements, at the time. In 1814, with the fall of the empire, Picaud was released from the castle Fenestrelle, where he had been imprisoned. While he was held captive, he looked after an Italian prelate who was in prison for a political charge. The man informed Picaud about a treasure he had hidden in Milan. When Picaud was released from imprisonment, he went to Milan to go and get the treasure and returned to the place that he was staying before he went to prison to plot against the people that did this to him. Dumas liked the idea of creating a character who had a fortune and avenges. The Count of Monte-Cristo was a great success. Dumas had great senses of narrative and dialogue. He had a creative imagination but a very limited sum of critical sense and a vague concern for historical accuracy. Characters are described as one-dimensional, and stranded in the molds Dumas had set for them. Despite many problems, the book is still intriguing on many, many levels.  The Count of Monte-Cristo satisfies the dreams of anyone who has strived to win the lottery or whoever has wanted to get revenge on someone who deserved it. Monte-Cristo is classified as a â€Å"nineteenth century Superman† (Jennifer Smith). His Houdini-like escape from prison was miraculous. He even escaped  his planned death! Everything goes right for the Count. During the party of the book that is set in Rome, Dumas portrays Monte-Cristo as a Byronic hero, after the romantic poet, Lord Byron. He was the most talked about man of the age. Women were drawn to him like magnets! Despite the references to Byron, the resemblances of him and Monte-Cristo are superficial. The Byronic hero seems to be more complex than Monte-Cristo. He’s usually guilty of something against society’s rules or something and searches for meaning. But, this isn’t Monte-Cristo†¦ Monte-Cristo is confident of the moral order of the world. Dumas threw in the Byronic allusions only to add some spice into his literary pot, just to give it flavor. It also applies to the Venetian lady. She thinks that Monte-Cristo was a vampire because of his pale skin. Vampire lore was often associated with Byron, who also resembled a vampire figure with his obsession to darkness and destructive characteristics of love. There is a great similarity to the vampire myth and Monte-Cristo that this allusion would work. Monte-Cristo has returned many times from the Chà ¢teau dIf to ruin living people’s lives. Dumas uses another one of his favorite authors to get some help with some plot devices. William Shakespeare. When Valentine drinks the potion given to her by Monte-Cristo, she falls into a deep sleep, resembling death. Her family then buries her and soon after, she is awaken and is reunited with her love, Maximilien. This is basically what happened in Romeo and Juliet. Hamlet, another Shakespearean play, shares many similarities to The Count of Monte-Cristo. Hamlet believes he has a mission from God to complete by avenging someone who had done wrong. But he doesn’t go along with the task. Monte-Cristo, on the other hand, goes along with his task, and accomplishes his revenge. Innocent suffering doesn’t trouble Monte-Cristo, not until the death of Edourard. His revenge wreaks devastation on all the families. He doesn’t question his own actions because he bleives he’s suffering a punishment by  God for his sins. He uses that argument upon the death of Caderousse. He cleared his guilt for not preventing his murder by stating that he refuses to get in between justice. Dumas uses the same argument for inaction with Madame de Villefort went and poisoned four people. Everyone who suffers deserves their own misery. Those who die untimely deaths are recipients of the justice of God. That’s not an argument that can take much scrutiny. If Monte-Cristo were consistent, he would have to acknowledge that according to his beliefs, the injustice of seeking revenge must also have to have been a part of the judgment of God. His own sufferings during his fourteen year imprisonment, the same argument could be applied to that. It’s a weak argument for a person to hold that someone else’s death or mourning is sent by God. Monte-Cristo eventually comes to his senses and sees that God is the only source of supreme power. If he had taken more notice to his enemy, Villefort, who had commented at their first meeting, he may have learned what he had learned a lot sooner. In his final words to Maximilien, the sum of all human wisdom is summed up into two words, â€Å"wait and hope† (The Count of Monte-Cristo). In the book, a nineteen year old, Edmund Dantà ¨s, a future ship captain, a future husband. He has the perfect life. Or so you think. His perfect life ends up getting a little dangerous when his so-called friends step in. Fernand Mondego is the one in love with Dantà ¨s’ fiancà ©e. He and a couple others make up a letter accusing Dantà ¨s of treason and on the day of his wedding, he’s arrested for the false crime. The deputy sees through the false accusation, and sets Dantà ¨s free, but he isn’t set free because he reveals the name of the man to whom he is supposed to deliver the letter from Napoleon. Dantà ¨s ends up getting sent to the Chà ¢teau d’If , where all the most dangerous political prisoners are held. While he was in prison, he meets a priest, Abbà ¨ Faria, who was imprisoned because of his political views. Faria taught Dantà ¨s history, science,  languages, and philosophy, turning Dantà ¨s into a very well educated man. Faria tells Dantà ¨s of a treasure hidden on Monte-Cristo, and tells him how to find it. Dantà ¨s digs himself a tunnel and throws himself into the sea and swims for freedom.  Dantà ¨s arrives at Monte-Cristo finds Faria’s treasure. He considers this fortune a gift from God, given to him for the purpose of people helping him out, and punishing those who have not helped him out. He disguised himself as an Italian priest named Abbà © Busoni and travels back to Marseilles and visits Caderousse, who is struggling to make a living as an innkeeper. Caderousse tells Dantà ¨s more of the plot that his friends used to frame him, and that his father had died of the grief of his absence, and his fiancà ©e, married Fernand. He also found out that Fernand and another one of his old friends who betrayed him, had become rich and powerful and reside in Paris. Dantà ¨s gives Caderousse a very valuable diamond as a reward for giving him the information. Ten years later, Dantà ¨s is in Rome, he now goes by the name, The Count of Monte-Cristo, an all-knowing and unstoppable man. Dantà ¨s meets the son of Fernand and Mercedes, Albert. He saved him from bandits. In return for the favor, Albert introduces Dantà ¨s to Parisian society. Dantà ¨s then starts to plot his revenge. Fernand is the first one to be punished. Dantà ¨s revealed his darkest secret. Frenand got rich by betraying his former patron and sold Ali Pacha’s wife into slavery.  Villefort’s punishment comes at a slow, steady pace, and in many stages. He tutors Madame Villefort in the use of potion, he then has her killing people of the household. He then publicly exposes Villefort’s charge of infanticide. For Danglar’s revenge, Dantà ¨s just drains him of money. He spares his life but leaves him with no money, not a cent.  Dantà ¨s does one act of goodness though. He helps out Maximilian by saving his fiancee, Valentine from her stepmother. He gives Valentine a pill that simulates death, but really she’s asleep, and carries her off to  Monte-Cristo. Maximilian thinks that she’s dead, which makes him want to die too, but Dantà ¨s reveals that Valentine is actually alive. Maximilian and Valentine live happily together. Dantà ¨s also finds happiness with Haydà ©e

Indian Removal Act Essay Example for Free

Indian Removal Act Essay Known as having adopted an Indian child as his son, Andrew Jackson was quite fond of the Indian race; however, with pressure to expand westward, he needed to transfer the Indians farther west and soon became their worst enemy. Andrew Jackson’s Indian Policy was to move the Indians westward as peacefully as possible, for the tribes that stayed in the East Coast were annihilated. Also, moving them West will help them live longer, and there is a fair exchange for the tribes moving. Another important component is the gain of Western lands and the addition of American power; this will add on to America’s size and increase America’s authority. Jackson validates his actions by saying he will pay for the land the Indians inhabit, pay for their long journey West, also known as the Trail of Tears, and support them a little while their settling in. President Jackson also said if they move west, they will enjoy sovereignty forever. Jackson made the point that with the Indians gone there will be less conflict between them and state governments, it will allow for prosperous populations and cities to flourish, and the free land will add another line of defense for America. President Jackson’s attitude toward the Indians in his speech reveals that he wants the Indians gone so America can gain land and grow stronger. He uses words like â€Å"Red Men† and â€Å"Savages† to describe them, so they seem like outcasts. He makes it sounds like the Indians are a nuisance and if they move, they will prosper as a people. Jackson says, â€Å"†¦perhaps cause them gradually†¦to cast off their savage habits and become an interesting, civilized, and Christian community.† Overall, Jackson wants the Indians gone for his own benefit. He refers to them as uncivilized, uninteresting, and having savage habits, and was proving that he is just looking for a gain for his country, not the native people who have lived there forever.

Case Study Brand Ambassador Marketing Essay

Case Study Brand Ambassador Marketing Essay This project report projects the use of customers as the brand ambassadors by the company. The project argues that whether its feasible to make customers as its brand promoters or not. it will introduce you to the topic brand ambassador and then the pros and cons are cited. Brand ambassador  is a  marketing term  for a  celebrity  employed by a  company  to promote its products or services within the activity known as  celebrity branding. The brand ambassador is meant to embody the  corporate image  in appearance, demeanor, values and ethics. The Dictionary of Business Management defines a brand as: a name, term, sign, symbol, or design, or a combination of them, intended to identify goods or services of one seller or a group of sellers and to differentiate them from those of competitor. Nowadays customers are exposed to thousands of voices and images on tv, newspapers, magazins, hoardings, banners, radio etc. these are the brand ambassador of the product. Every brand attempts to grab the attention of customer in order to inform them about the product and service. The challenge of the marketer is to find a hook that will hold the subjects attention. But nowadays company like mc-Donald, Sony, Uniliver etc has taken an innovative move by employing the real customers as the brand ambassador. Companies invest large sums of money to align their brands and themselves with endorsers. Overall spending on citizen marketing is growing and is expected to top $1 billion in 2007, up from $980 million in 2006, according to PQ Medias word-of-mouth marketing forecast. That number is expected to swell to almost $4 billion by 2011. Consumers are selected based on their devotion to a product and the size of their social circles. They are expected to tap into friends, family, groups and resources through conversations, blogs, live events and online social media. Their activities are measured by things such as online traffic, number of blog posts, reader comments and e-mail responses, and how many people participate in real-world events. These programs hire consumers, via incentives and rewards, to act as part PR agents, part sales reps and part evangelists. Often, these reps create their own branding gimmicks. In your view, in the Indian marketing context, is the concept of brand ambassadors likely to succeed? Justify your answer. Ans (a): Yes it will surely prove to be successful in the Indian society. The following reasons are:- It helps in increasing web traffic and conversations on social media sites by expressing their unfiltered thoughts, feelings about the product through tweets, status updates etc. Loyal customers are in a habit of talking about the product which they like most to their friends, relatives which indirectly promotes the brand and increases the sales. The power of customer story is such that it is able to influence a larger number of population as the people can relate themselves with the customer well. For ex dove has used this theory n uses its loyal customers as its brand ambassador. Customers can open doors faster than you can.: It becomes very difficult alone for the company to promote its brand products to each and every individual in the market. By making loyal customers as its brand ambassador it is making this possible. Customers can more quickly promote anything whether its negative or positive and other people listening gets influence spontaneously. It proves to be a big opportunity for the company to make customers as brand customers. After using a product customer immediately put up their sales radar as well as bogs or tweets.thus it prove to be helpful. Its genuine, its real, and it isnt marketing: Nowadays there are number of advertisements on television that it becomes very tuff to break through the clutter. By having a group of customers who are your brand ambassadors, you can  easily break through with an authentic voice  because it will sound different ultimately its humanization of your brand  at its best. The reality is that whatever customer said it will have a tone of genuineness in that. Many celebrity endorsers get unnoticed today inspite of the glamour factor added in it.so a new and innovative strategy for innovation is strongly needed to promote the products. Comment upon Sonys strategy of using brand ambassadors to launch its cameras. What can be the possible dangers of using this approach? Ans (b):- sonys strategy of using customers as brand ambassador is new and innovative step for promotion. Out of 2,000 applicants only 25 ambassadors were picked based on how much they planned on traveling and participating in sporting events. The winners were given a free camera and other equipment in October along with lessons on how to use them. Applicants who didnt make the cut got a thank-you note and a 20 percent discount coupon for the camera. They are encouraged to hand out discount coupons, show the camera to anyone who asks and blog weekly about their adventures on a dedicated Sony micro site. To avoid charges of deception, ambassadors are advised by marketers to openly reveal that theyre representatives. Sony decided that selecting brand ambassadors who like to travel, take pictures and blog would jump-start the launch of its news GPS camera. This is a product with emerging technology and we really need to let consumers see people using it, says Koba Kobayashi, director of digital imaging accessories at Sony. The Risks of Relinquishing Brand Control Fear of the rogue customer. Making customers as their brand ambassador can be a difficult proposition because companies are terrified that customers may turn on them and post anything which can prove to be negative. Although its very rare that the customer turn up against you, it can happen only if the firm is unable to provide satisfactorily product to customers. So it can prove to be negative only if there is lack of efforts from the company itself. Concern over losing a brand ambassador because they move on. It becomes a serious problem for the company if they stick on to one customer for brand promotion and he/she is unable to cater them because of time or any other issue. So it is preferable that the firm allow multiple customers to participate in a single channel so to avoid such issues. It becomes tough to mange a single transition. Fear of not controlling the brand message. A marketer can do is to influence brand messages and perception, but the reality is that its largely controlled by our audience. The customer word of mouth magnifies the society through social media or others. Because of social media customers have a voice and they can post their thoughts and feelings whether we empower them or not. Conclusion This concludes that the idea of employing real customers as brand ambassador proves to be beneficial and cost effective to some extent. Loyal Customers ambassadors need to be treated well as they are the one whose word of mouth proves to be good for the company.this strategy is helpful in grabbing the attention of thousands of customers as they find it real and can easily relate themselves with their words.

Murder in Shakespeares Macbeth :: essays research papers

Macbeth is a true Shakespearian tragedy, in which mast murders take place, in order for one man and women to take the throne and become king and queen. It starts with Duncan’s murder, which is done because Macbeth did not want to see Duncan’s son next in line for the throne and the only way to prevent that was by eliminating Duncan. The nest murder was that of Banquo. Banquo is a friend of Macbeth and his murder is un-predictable. Macbeth may have feared that if he did not kill Banquo, Banquo would kill him in order to gain a position power seeing that the witch’s just informed both Macbeth and Banquo that Macbeth will be the next King of Scotland and Banquo will never have the chance to hold the throne. Once Banquo is out of the way, Macbeth turns his attention to his real target, King MaCduff. Although at first hesitant about killing MaCduff, Macbeth chooses to murder MaCduff, a man who Macbeth himself said was a good man and a fine leader. The last mur der is of MaCduff’s family. Macbeth can not take any chances and must kill any associated with the former king (King MaCduff). The murder of MaCduff’s wife and son is the most vicious crime of them all because for one we see the killing on stage and number two a child is murdered, the most vicious and horrific thing one can show. Macbeth murders for personal gain and has no regrets or else he would not have continued his mass slaughtering. Macbeth is responsible for these murders because he commits them himself, without any assistance, he kills everyone out of necessity, and because all these acts were done out of free will. The underlining fact in the play is that Macbeth kills these people all by himself, there is no accomplice and therefore if this were brought to a court of law the only person who would be found guilty of murder would be Macbeth. There is no crime for saying â€Å"go and kill that person,† there is only a crime for actually killing a person. Also, Macbeth’s killings resulted in Macbeth gaining a position of power he wanted. He says â€Å"The Prince of Cumberland! That is a step on which I must fall down, or else o'erleap, for in my way it lies.

The Romance Novel Marriage Essay examples -- Marriage Married

The Romance Novel Marriage From the moment they saw each other they knew they were the perfect pair. They knew instantly that the other was their soul mate. It was love at first sight. This knowledge is followed by amazing sex. Then the ecstatic couple gets married and lives "Happily Ever After." I'm talking about the modern day adult fairy tale, also known as the romance novel. I've been reading these novels since I was in the seventh grade. My first one was titled Bitter Sweet, written by Laverle Spencer, and was found in my mom's closet. From there I graduated to the more sordid novels with half-naked people on the covers. My adolescent mind was absolutely fascinated and I could not wait until I found my guy and could experience those feelings first-hand. Fifteen years later, I'm happy to say that I realize the utter ridiculousness of hoping for a romance novel relationship. I'm glad I realized fairly early in my life that reality is never anything like the words on those pages. What many people fail to gra sp is that they are just entertainment. The modern marriage is given up on too easily; dashed to bits by its disgruntled participants with only a couple of swipes of their pens. Marriage should not be promoted as a fairy tale or romance novel, or as a place for the typical family to reside. Marriage should be promoted as hard and grueling work, but at the end of day after all the sweat and toil you have a partner for better or worse to share your world with. There is no "typical marriage." You should marry exactly who you want to, but when it starts getting messy, frustrating, and generally annoying, as marriage will, stick with it. Here, I will enter a short disclaimer: I do not believe anyone should stay in a marriage... ...equences and the effect it will have. Love is different for everyone, but what is the same in every successful relationship is the time and work put into it by the couple. My advice to everyone is to put down the romance novel images that you carry in your head about what love should be like. Fairy tales and books are nothing more than...well, fairy tales and books. Works Cited Shulman, Polly. "Great Expectations." From Psychology Today, March/April 2004. Rpt. in Elements of Argument: A Text and Reader. Annette T. Rottenberg and Donna Haisty Winchell. 8th ed. Boston: Bedford/St. Martin's, 2006. 569-575. Pollack, William, and Todd Shuster. "The Sting of Divorce." From Real Boy's Voices by William Pollack. 2000. Rpt. in Elements of Argument: A Text and Reader. Annette T. Rottenberg and Donna Haisty Winchell. 8th ed. Boston: Bedford/St. Martin's, 2006. 567-568.

How important is Tourism and Agriculture for the Dominican Republic eco

Thesis Statement How important is Tourism and Agriculture for the Dominican Republic economy. Outline Agriculture †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  One of the base of Dominican economy †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  35% labor force †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Produces of Dominican Republic are; coffee, cacao, tobacco, cotton, rice, beans, potatoes, etc. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Dominican agriculturists are responsible for supplying most of the Dominican food to the population. Tourism †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  One of the most important aspects I the Dominican economy. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Because of location, Dominicans people and climate, Dominican Republic is one of the most visited countries in the Caribbean by tourists. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Also helps in the social development since they are constantly receiving people from other countries. Draft â€Å"The Dominican Republic is a middle-income developing country primarily dependent on agriculture, trade, and services, especially tourism. Although the service sector has recently overtaken agriculture as the leading employer of Dominicans, agriculture remains the most important sector in terms of domestic consumption and is in second place in terms of export earnings. Tourism accounts for more than $1 billion in annual earnings. Free Trade Zone earnings and tourism are fasted-growing export sectors.† In the following essay I am going to write about how important is tourism and agriculture is for the Dominican Republic Economy. Agriculture has been the economic base of the Dominican Republic from its beginnings, thanks to the globalization, the foreign trade and the persistence to satisfy to the population in agreement with the new international demands, has caused that the recent governments to be directed towards other forms of finances. The citizens also have been very cooperative interchanging agricultural goods and other simple works by the modern commerce, as they are: businesses, stores, etc. This reason does not make agriculture less important. The farming sector is responsible in replacing most of foods to the Dominican population; which covers 80% of all foods consumed in the Dominican Republic by the small and medium agriculturists. â€Å"The Dominican Republic recently has signed a free trade agreement with the United States. It is anticipated that the Dominican... ... that if they apply ecotourism and make also a good publicity, it will attract more tourists to the country and make a much more prosper economy. On the other hand the agreement they just signed with the United States will help Dominican Republic as well, since it will inject more money to its country. In Dominican Republic there is a lot of poverty and I think that with this agreement people will get more jobs. They both eco-tourism and agriculture will also help a lot of unemployed people that the country currently has, since there are going to be more jobs available to offer and there is going to be more things to do. Reference List †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  http://lcweb2.loc.gov/frd/cs/dotoc.html †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  http://www.nationmaster.com/country/dr/Agriculture †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  http://www.lonelyplanet.com/destinations/caribbean/dominican_republic/ †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  http://www.dominicanrepublic.com/ †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  http://kiskeya-alternative.org/publica/afuller/rd-tourism.html †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  http://aol.countrywatch.com/aol_topic.asp?vCOUNTRY=51&SECTION=APP&TOPIC=SRMAT&TYPE=APPEN

Contracts Business Law Essay

Contracts are often viewed as unnecessary in the eyes of the public. Most people think that they live their lives doing what they want, when they want with little regard for contractual law. In reality, contracts bind the decisions that most people make on a regular basis. By writing this article I will demonstrate the usefulness of contracts and how they relate to everyday life. I also intend to provide a reasonable idea of what would happen if we did not have contracts guiding decisions made. Because without contracts, the law would not know who to rule in favor of should the need arise, which happens on a daily basis all around the world. The basic definition of a contract is an agreement between two or more parties. This definition encompasses a great many things. If you take a look at the life of an average consumer, from the beginning of their day to the end of it, they make decisions based on factors that have been put in place by contracts. Our consumer wakes up in his home, which was bought from K. Hovnanian, a company that is well known for the designing homes and making people’s dream homes come to life. That house was built by contractors. By definition a contractor is a person or firm who contracts to build things. Electricians, carpenters, stonemasons, plumbers, home audio technicians, Sheet-rockers, painters, and floor specialists are all examples of contractors that were involved in making the consumers dream home come to life. However, K. Hovnanian does not have a contract with each of these types of contractors. Instead, they have a contract with a general contractor, who has agreed to hire each of the other types of contractors to complete the work necessary to make the house come to life. Our consumer works out a deal with K. Hovnanian for a certain price, which becomes the binding contract that K.  Hovnanian agrees to build the house for. The trademarks that K. Hovnanian uses to define who they are, is bound to them by a trademark agreement with the United States. According to the Legal Information Institute of Cornell University, A trademark is defined as â€Å"Any word, name, symbol, or design, or any combination thereof, used in commerce to identify and distinguish the goods of one manufacturer or seller from those of another and to indicate the source of the goods. † By registering this trademark our consumer is able to safely say that it is K. Hovnanian they are dealing and not someone who is pretending to be them. Once the home is completed then, the consumer would then bring in a third party, to the agreement: Bank of America. Bank of America has entered into an agreement with our consumer to pay K. Hovnanian for the home built. In turn, the consumer must pay back Bank of America over the next twenty years at a fixed interest rate the amount of money borrowed. This becomes a mortgage contract. According to the Legal information institute at Cornell University, â€Å"A mortgage contract, involves the transfer of an interest in land as security for a loan or other obligation. this is the most common method of financing real estate transactions. The mortgagor in this case K. Hovnanian is the party transferring the interest in land. The mortgagee, Bank of America, is the providing the loan given in exchange security. â€Å"Normally, a mortgage is paid in installments that include both interest and a payment on the principle amount that was borrowed. † Now that our consumer has bought his home and is moving in, a decision is made to buy items for the home that will be necessary for the consumer to live comfortably. Our consumer goes to Kmart and uses their Visa credit card to pay for a number of items such made by brand name companies such as Martha Stewart Living or Craftsman, the bill of sale, otherwise known as the receipt, is an agreement to pay the store for the amount of goods purchased. However, that is only the basics of the idea. The long process of agreements that we do not see and probably do not think about is there is a contract for every minor detail, allowing this transaction to happen. The consumer uses their Visa to purchase these goods up to a pre-determined dollar amount. Therefore, a request was made by the consumer to purchase the merchandise being sold by Kmart using Visa and, in turn an agreement was made with Visa to pay back in due time the amount for the goods purchased, plus interest of course. In turn, Kmart has agreed to honor Visa as per their contract with Visa. They worked out an agreement before hand to accept Visa, which would increase their sales and Visa would be allowed to keep a small percentage of the sale for the ability to use their services. However, to use the services provided by Visa, Kmart must have an agreement with a company that allows them to go beyond their store via electronic communications. The use of services through a company such as Verizon would be necessary. Verizon provides high speed internet as well as telephone services to companies like Kmart to allow them to access outside of the walls of the business. Therefore, Kmart enters into a binding contract with Verizon, for a pre-determined amount of time and a pre-determined amount of money allowing Kmart to use the services Verizon provides. Now that Kmart has the means to reach the outside world, they must purchase equipment, such as MagTek equipment, that would allow Kmart to use the Visa card allowing consumers to make a purchase on credit for goods that Kmart Provides. According to MagTek’s Website, â€Å"MagTek is a manufacturer of electronic devices and systems for the reliable issuance, reading, transmission and security of cards, checks, PINs and other identification documents. † Among the electronic devices, is a magnetic strip reader allowing consumers to use Visa credit cards to make purchases. Kmart also has an agreement with Omnimedia, the owning entity of the Martha Stewart living products, and Craftsman, a company that makes tools for everyday use. This type of agreement is known an exclusive dealing arrangement. According to the Legal Information Institute at Cornell University, â€Å"Exclusive dealing arrangements are, essentially, requirement contracts in which a seller agrees to sell all or a substantial portion of its products or services to a particular buyer, or when a buyer similarly agrees to purchase all or a portion of its requirements of a product or service from a particular seller. This means that Kmart buys all of its tools from craftsman or all of its household items from Omnimedia. The reverse to this, is that Craftsman or Omnimedia may have an exclusive dealing arrangement in which they agree not to sell their products to competing companies or franchises. As you can see, there is much more going on in behind the curtains of a typical day, so that the consumer is able to live their life. These are only a handful of examples of what parts of our lives contracts have an impact on. There are many more out there. The opposite of having a life filled with contracts, is having one without them, which would likely be a life filled with chaos. Imagine the same scenario in the last few pages, but without contracts binding the many parties involved. Our consumer would set out to buy a home which they decide to do business with K. Hovnanian. On a handshake and a smile K. Hovnanian agrees to build the home, but changes things that the consumer specifically said he wanted to alter the price of the home. After a couple of weeks K.  Hovnanian contacts our consumer to let them know that they were able to secure the land, but the price will be higher. Reluctantly, the consumer agrees, after all this is a dream home that is being built. Another two weeks goes by, and K Hovnanian calls and says construction is right on schedule and that the house will be completed within the next couple of weeks. K Hovnanian and our consumer come to an agreement of money and the consumer has his bank give the money to K. Hovnanian as agreed. After a couple of Months of communication silence, the consumer gets agitated and goes to the lot where his house was being built. There is no house and no construction crew. He goes to the location where K. Hovnanian was only to find out they have closed their doors and left. After contacting some sources to find out the whereabouts of K. Hovnanian, the consumer finds out that the company he has been dealing with was not K. Hovnanian at all, just someone taking advantage of people using the K. Hovnanian name to get money for free. The one contract in all of this that our consumer did setup was with Bank of America for his Mortgage, which is now legally binding. The consumer cannot pay the mortgage and therefore his credit gets destroyed because of a failure to pay and a foreclosure on a home he never saw, which makes it so he never had a Visa card to pay for the purchases from Kmart. Because there was no contract, there was no crime. The company doing business as K. Hovnanian was not wrong because there is no copyright or trademark contract protecting the K. Hovnanian name. The consumer gave them money even though nothing had been in writing and no formal contract was made. In the end, this consumer was taken advantage of because contracts for the situation did not exist. The United States has placed many laws to protect the rights of companies and the trademark they possess. â€Å"Section 1127 Construction and definitions; intent of chapter,† is the chapter in US Code that defines the parameters in which a company may define or lose definition of their trademark. In turn, â€Å"The Lanham Act† protects the owner of a federally registered trademark from anyone not authorized, to use it (http://www. gpoaccess. gov/uscode/). Also under United States Code under section 1454, is the protection of consumer’s rights when making purchases of land by obtaining a mortgage. These rights are put in place to protect the Bank issuing the mortgage, as well as, the consumer. All in all, Contracts are a part of our everyday lives whether we want it to be or not. They may not always be seen nor the effects of it so obvious, but they are there, and their purpose is to protect all parties involved from entering an agreement without understanding and respecting the rights of the other parties of the contract.

Animals and Birds Should Never Be Kept in Cages

â€Å"Animals and birds should never be kept in cages† A cage is defined as an enclosure used to confine or protect something. People nowadays keep animals in cages for entertainment and profit purposes. However, there are other reasons, such as the importance of preserving the species to ensure it does not go into extinction and giving people a chance to appreciate wildlife that is impossible to find in a modern city. Therefore, to a great extent I agree that animals and birds should be kept in cages. To begin with, caging animals and birds prevent them from going into extinction. By caging animals in enclosures that simulate their natural environments, these animals will not be vulnerable. They are allowed to roam around the space provided without their natural instinct to live in the â€Å"wild† being destroyed. By providing animals and birds food and proper medical care, their healths are taken care of. If we let the animals live in the wild untouched, they may be prone to contracting diseases. Not only that, they are more subjected to being hunted. Furthermore, animals are not evenly distributed around the world due to the differences in the habitats that they live in. These animals allow humans to appreciate wildlife more. Humans will be exposed to different types of species available including those that exist in natural abundance and those that are endangered. This increases their awareness about the wild. By portraying endangered species, humans may pay more attention to preserve them. This also helps to prevent animals from going into extinction. For instance, the White Tigers at the Singapore Zoological Garden are kept in enclosures that resemble their natural habitat. According to research, there are six subspecies of tigers left in the world and one of them is The White Tigers. On the flip side, some people may claim that caging the animals and birds is unethical as it deprives them of their freedom. However, I cannot agree to this statement. As I have stated, animals are kept in enclosures that are big enough for them to roam around. This does not deprive animals of their freedom. In conclusion, it is important to cage animals as it reaps benefits for both animals and humans. Indeed, it is my conviction that animals and birds should be kept in cages.

Directing Macbeth act 4 scene 1 Essay

The scene I have chosen to direct is Act Four Scene One. I have selected this scene because I feel it has significance to the rest of the play. The events leading up to this are; Macbeth kills king Duncan of Scotland, Macbeth hires three murderers to kill Banquo and his son Fleance, Fleance gets away and Macbeth is haunted by Banquo’s ghost at a banquet. Three witches meet on a desolate heath and predict that Macbeth will become the Thane of Cawdor and then king, much to Macbeth’s amazement these predictions come true. (Thane of Cawdor in Act One Scene Three) â€Å"Why do you dress me in borrowed robes?† This makes one assume that the witches can predict the future. William Shakespeare wrote the play in 1601 when England and Scotland were under ruler ship of king James I of England and VI of Scotland. James I was very interested in witches and witchcraft, during his reign many women were wrongfully burnt at the stake and hung because they were believed to be witches. The people of this time were very superstitious and believed in witchcraft so the effect this play had on the audience would have been more powerful then when it was written, as opposed to now when the belief in witchcraft just isn’t as strong. So therefore the effect would not be the same on a modern day audience. The witches do not play a main character role in Macbeth (they don’t appear on stage much) but when they do appear the have dramatic effects on the other characters and the audience e.g. they don’t develop as characters but they are the key to the development of the plot (lady Macbeth has trouble sleeping) â€Å"Sleep shall neither night nor day.† The first witch says this in Act One Scene Three. Also they play a large part in Macbeth’s decline. They can be seen as responsible for this because their predictions come true â€Å"All hail Macbeth, that shalt be king hereafter,† and they show him the apparitions. The witches represent evil in the play, particularly to the 17th century audience. In the 1600’s very little scenery and props were used in Shakespeare’s plays so the audience had to rely on Shakespeare’s language in order to understand events of the play. Performances were given in daylight so the audience relied entirely on the language of the play to create atmosphere. Thunder. Enter the three witches. Stage directions were often used. For my production the stage will be bare like the original productions in Shakespeare’s time. I would set it up like this because without elaborate backdrops the audience can pay more attention to the actors and Shakespeare’s language. This is important because in those days not everybody got an education only the well off people did so most people wouldn’t understand much of the play. But Shakespeare made sure there was a bit in it that everyone could understand. So therefore his language is the most important part of the play. Shakespeare’s language in this scene is extremely descriptive and very violent. This helps the audience understand how evil this deed actually is. Enter the three witches On entrance the stage will be completely blacked out (no lights). The audience will be able to hear chanting but not see anything on the stage just yet. Then we will focus on centre stage where green lights will flash on and shine down on the cauldron to allow the witches’ faces to be seen. The witches’ costumes will be old ragged black cloaks all torn and scraggy. Their hair will be a tatty, mattered and a scraggly grey mess all flopped in their faces. They will move slowly encircling the cauldron chanting the spell whilst moving. Each of the three witches has a bloodstained bag from which they dramatically pull out each item of the spell to show the audience before dropping it into the cauldron. † Finger of birth-strangled babe.† This should shock the audience because, the visual effect combined with the scary movement and items described in the spell â€Å"In the poison’d entrails throw.† The blackout at the beginning will create anticipation and mystery with which the witches are associated. Enter Hecat leader of the three witches â€Å"Something wicked this way comes.† The three witches and Hecat are referring to Macbeth, so therefore Macbeth should look wicked to represent the evil he has made since his last meeting with the three witches on the heath. Since his last meeting with them he has killed king Duncan, killed his best friend Banquo and has been haunted by him at a banquet. So physically Macbeth will look tired and on edge. Enter Macbeth Macbeth will casually stroll onto the stage saying his lines as he enters. All lights will still be on the three witches around the cauldron until they say â€Å"A deed without a name.† Then the light will be on the full stage. Macbeth is no longer frightened of the three witches because he believes they are helping him to reach his target / goal / aim in life. Macbeth will be wearing his usual garments, nothing special or different, this is because he feels comfortable around the three witches now. This is because, like I have just said, Macbeth feels the three witches are helping him. Enter the three apparitions For my performance I would stage the three apparitions very dramatically using light to form shadows and silhouettes. This would make them more mysterious and ghostly. Macbeth will shout at the apparitions, his aggression will show the audience how desperate he is. The third apparition boosts his confidence even more because he believes that this is impossible and will never happen, but in actual fact it does happen. â€Å"Who can impress the forest, bid the tree unfix his earth-bound roots?† This apparition must be the most dramatic so the audience remember in the final act when this apparition comes true. I believe that the three witches have played a large part in helping with the destruction of Macbeth. However I also think that even if Macbeth had never met the three witches upon that desolate heath he would have still come to the same fate. He still would have been killed but not as many innocent people would have been caught in the line of fire / his path of destruction. Macbeth sees the predictions and apparitions as things he should and can stop as opposed to things he cannot stop. Macbeth believes he is invincible, but as we know he could not be more wrong. â€Å"I bear a charmed life, which must not yield to one of woman born.† As a result of this many people were killed some innocent people and some not so innocent people. Macbeth loses everything including his wife, his best friend Banquo, his mind and eventually his head.

Disneyland

Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report Disneyland Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report