Evaluation of Zara's fashion marketing performance Term Paper

Evaluation of Zara's fashion marketing performance - Term Paper Example ithin the Singapore apparel industry is almost one point three percent and it occupies the sixth position after the other international brands such as Mango, Guess, Espirit and the like (Burgen, 2014). Its vision is to satisfy the customer’s desires and needs and therefore they keep on renovating business so that it may be able to improve the condition of the business and satisfy the customers. Zara’s mission statement includes the ideals of contributing to the world in which they interact so that it may lead to sustainable development of the entire society (Jacob & Mamgain, 2011). The brand actually deals with clothing, footwear and accessories designed for men, women and children. The main advantage that Zara has in comparison to the other retailers on the market is that they do not define their segmentation into ages, therefore they are able to cater a broader range of market and capture more customers. Values that are mostly associated with the brand Zara are modern , trendy, glamorous and the likes (Zara.com, 2010). Typically a Zara customer is mostly a young, trendy fashion conscious individual who is also seeking value in the products that he or she is buying. Moreover the customer is highly related and updated with the latest fashion trends and is keen on purchasing products which carry a highly fashionable outlook or design but a reasonable price tag. The ultimate value that they want from these products are that they should be sophisticated, impressive and should add a glamor quotient to their wardrobe. Zara is such a brand which is proud of its decision to avoid mass production. In the domain of style and design, it offers its customers with the latest style and designer products. It aims at achieving high fashion with a low price intent. . The customers who buy Zara are mostly young, fashion conscious and they are also very conscious of the value of products. They are also highly aware of the latest fashion trends in the

Managing Product-Harm Crisis Essay Example | Topics and Well Written Essays - 1000 words

Managing Product-Harm Crisis - Essay Example What are substandard or defective products? These are products that are harmful and dangerous to consumers, therefore organizations recall such products. Recalled products are the contributors of product-harm crisis. According to Vassilikopoulou et al. (2009), product-harm crisis occurs as a result of having defective products that are harmful to consumers in the market. Though organizations seek for better and improved products, departments in charge of inspections in an organization may still miss to identify the defects of such products because of negligence. While the expectation is that running an organization comes with several ups and downs, having a product-harm crisis tops the list because of its detrimental effects of an organization. Organizations need to maintain their products’ based on the required safety levels. Consumers lose faith in a company if they find the product it offers is harmful. A harmful product is not only dangerous to consumers but also hurtful to the ecosystem. For example, milk spiked with melamine is not only harmful to human beings, but to animals such as cats and dogs. Therefore, organizations need to examine the factors that contribute to product-harm crisis because it affects it directly affects a company’s success. Yannopoulu et al. (2011) claimed that product-harm crises are crises because they directly control the media and the consumers. For example, the media spreads the news to the consumers in way that may influence them negatively. In addition, after watching the advertisements or news, consumers pay more attention to the name of the organization selling defective products or the defective product.

Advertisings Fifteen Basic Appeals Essay Example | Topics and Well Written Essays - 1000 words

Advertisings Fifteen Basic Appeals - Essay Example Like most Advertisements aiming to persuade us into buying a certain product or service the advertisement employs a degree of persuasion to the tune of tapping into our emotional financial and sub-rational (Fowles) perspectives and subconsciousness. The aim of any advertisement then in Fowles observation is to permeate the inner layer of the subconsciousness to play with our securities and insecurities. Now coming to this advertisement under analysis it is as mentioned before about a financial services company, from the renowned Toyota Group. The Advertisement claims to be able to help college students in particular with funds and finances to be able to afford a car during their rocky college years when they have no stable source of income. The question here that springs to the mind can be very colloquially put as â€Å"So what’s the catch?†.The catch is what lies in the small print at the bottom of the page which will be discussed later. The first thing of utmost importance here is whether Fowles's psychological analysis that advertisers will try to sell anything to us in a box by packing it to get around the need for rational thinking and critical reflection. The advertisement is all set in white with what seems to be a college freshman displaying all signs of frustration due to some unknown matter in the first instance. Curiosity demands that the reason for this frustration should be traced. The problem here is that in the first instance the Advertisement seems to remind us of old Advertisements for Intel computers or maybe some software. Then it states â€Å"sociology term paper due at 9 am† and then it states that the computer of what is the screaming college freshman has crashed somewhere 45 minutes before the date of submission. At this point the consumer is confused.

Durkheims definition of Religion Application to Political Movements Essay

Durkheims definition of Religion Application to Political Movements - Essay Example This book received great accolade because Durkheim utilized a case study of the Australian aborigines, stating that they represented the most elementary form of religion within a society or culture. According to Durkheim, religious representations such as sacred rituals come into existence when groups of people come together and such rites or rituals are aimed at bringing people into a certain state of mentality while keeping them excited. Thus, in essence, religion gave people within a society a form of identification and mark of togetherness (Allen et al, 2012, p.2). His theory on religion was founded on the fact that sociology can be explained using natural sciences as it is a scientific study and in turn it can be proven using an experiment, in this case the case study. However, science is proven using scientific facts; the same cannot be said for religion, as it would be difficult to establish any religious facts. This was the main challenge facing Durkheim as he embarked on exp laining religion (Orru and Wang 1999, p.47). Criticism of his work stemmed from the fact that his case study featured ‘primitive peoples’, whose mode of thinking cannot be equivalent to western or rational thinkers of modern times. This was overlooked, nonetheless, because of the imaginative and insightful ideas that he was able to bring to light. It has been demonstrated that there is difficulty or it is of no significance to attempt to prove that religion can indeed be studied as a science; more so, that sacred rituals are a universal concept (Allen et al, 2012, p.6). Political Movements Commonly referred to as political sociology, the study of politics suggests that political parties function in the same way as religious sects. Followers in both cases exhibit the same kind of loyalty where leaders and/or fellow followers are justified or excused for any villainous crimes committed. Another theory explored suggests that even though political parties employ rituals and symbols as modes of self-representation, they are not similar to religious phenomenon. However, they need to be explained as demagogic means needed to preserve and reaffirm the authenticity of power among masses of people. This is referred to as the crowd manipulation interpretation, where the irrational aspects of belief and faith are used in an attempt to determine the impact of politics on the masses. For this reason, politics is termed as secular religion as a system of rituals and symbols are employed and this create an atmosphere of sacredness that, in turn, brings out politics as an object of worship and devotion (Jones, n.d). Following Durkheim’s argument, in order to understand fully religion we must go back in time and analyse religious phenomena historically. This explains why he selected the Australian aborigines as his case study; that however primitive they might have been, it would be significant to discover their constituent and how they gave rise to the mode rn religions. This is done by comparing constituent elements from both cases. Durkheim insists, nevertheless, that this analysis involving both historical and ethnographic observations is not a conceptual possibility but rather a concrete reality. Notably also, he explained his choice of the Australian aborigines, a pre-modern group stating that it was scientific because there needs to be a foundation for every concept to be rightly explained. This was in contradiction to scholars who use history as a means of bringing into disrepute their modern counterparts (Rosati 2009, p.13). This implies that religion or any

Steroids Essay Example | Topics and Well Written Essays - 500 words

Steroids - Essay Example Steroids are not magic pills that produce the desired effects instantly. The truth is that they work only when the user observes certain lifestyles such as consistent physical exercise, healthy diet, and effective sleep schedules (Sterngass 32). Another common misconception is that injection steroids are safer than oral steroids. Safety is an important issue with all classes and types of steroids. Injection steroids do have side effects such as hair loss and acne that are also found in oral steroids. There are many who believe that women do not use steroids. On the contrary, there have been studies that have observed significant numbers of women who use steroids. Skewed body image, self-defense, bodybuilding, and athletics are all reasons that cause women to use steroids. However, there is strong evidence that more men use steroids than women do (Sterngass 33). Anabolic steroids are one commonly known type of steroids. Primarily, anabolic steroids are meant to reduce the breakdown of testosterone and maximize its ability to build tissues. Clenbuterol is an example of anabolic steroids commonly used by bodybuilders and athletes. This anabolic steroid helps in the shedding of body fats and weight loss. Anabolic steroids can be taken either through intramuscular injection or orally. Commentators observe that beginners in steroid use are the ones who prefer to take steroids orally. Oral intake of anabolic steroids has higher chances of side effects than injection (Sterngass 34). There are growth hormone steroids such as hGH (Human growth hormone) that imitates a hormone produced in the brain. Growth hormone steroids have been used to accelerate height growth in short children and increase the strength of the elderly. Most growth hormone steroids increase muscle mass, fat breakdown for energy and enhance musculoskeletal injury healing. Another type of steroids is erythropoietin that helps athletics endure the impact and improve performance. An example of

Brand Positioning Essay Example | Topics and Well Written Essays - 2000 words

Brand Positioning - Essay Example Brand proposition in the Xerox products Brand proposition is a statement which clearly identifies the benefits of the products to consumers. It is a promise to the consumers and the buyers of the benefits they would achieve if they are to buy these products. The brand proposition should include a unique tag in the marketing strategy that would draw consumers to the product. The Xerox Corporation has used various brand proposition techniques in order to market its products. For example, the Fuji Xerox printers carry a statement â€Å"true colors†. This brand propositional method ensures that a customer associates this printing machine with production of high quality print out hence boosting its sales. The Xerox Company also adopted the statement â€Å"simplicity by the numbers†. By this catchy phrase, a potential buyer would therefore associate the Xerox products with product efficiency. Since consumers tend to buy high quality and efficient products, the statement assis ts to improve on the sales of the Xerox products. In addition, the brand proposition may also mean that the service delivery of Xerox Company is fast due to the large numbers of personnel. Hence, there fast delivery would attract customers to their stores. The brand propositioning of the Xerox Corporation has helped to convince new buyers that indeed Xerox offers cheap products. In the process of sales promotion, Xerox has frequently used the phrase â€Å"we offer a better pie† to mean cheaper prices. The customers would therefore prefer high quality products but of cheaper price hence they would consider visiting the Xerox stores. Just recently, Xerox Corporation has used the brand statement â€Å"environmental friendly† on some of their newly developed solid ink. Since the whole world is careful about the effects of environmental pollution, the customers are compelled to buy this newly developed ink for their printers hence the brand proposition has helped in improvi ng of sales. Relationship between brand proposition, brand awareness and brand value in Xerox Corporation Brand awareness is the degree with which the consumers can relate precisely with a certain brand. It is a situation where the consumer is given necessary knowledge about the availability of the product, the advantages and benefits of using this product. The Xerox Corporation has achieved this by using effective methods of sales promotion so that the target groups are made aware of the product. Through brand awareness, the Xerox Company has been able to affect consumers’ decision-making, ensure customer loyalty hence saving the customer additional costs that could be used when looking for a similar product. Brand value is similar to brand equity and it is the present value of the estimated cash flow estimated to the brand (Lindstrom 2004). It is measured through customer loyalty, staff retention and recruitment. For example, the Xerox products have a higher value because t he brand has been created for a longer time hence has customer loyalty. The success of the brand awareness technique and the brand value can be attributed to the effect of brand proposition. Through the brand proposition, the customer is able to associate the brand statement with the quality of the product hence able to consider it. This plays a big role in the brand awareness because the customer is advised of the product usage and its features. In addition, the brand proposi

Criminal Law Study Guide Essay Example for Free

Criminal Law Study Guide Essay Murder carries a mandatory sentence of life imprisonment, which is 15 years. Sound memory—the person responsible must not be insane. Age of discretion — a child less than 10 years old is not criminally responsible for his/her actions. Since S. 34 of the Crime and Disorder Act of 1998 the presumption of doli incapax has been abolished and consequently any child over 10 years has potentially full legal capacity. Unlawfully kills — the act must be an unlawful killing. The law recognises that in certain circumstances the killing may be either justified or authorised eg. xecution or self defence. Living human being — a foetus is not deemed in law to be a living human being. However, a murder conviction may be possible if a foetus is injured and, after birth, dies as a result of injuries sustained whilst in the womb. Attorney-General’s Reference (No 3, 1994) 1996. A defendant cannot be convicted of the murder of someone who is already dead at the time of the attack. R v Maicherek and Steel 1981 The accused had seriously wounded the victim who was then artificially maintained on a respirator. When it was discovered that irreversible brain damage had occurred the respirator was turned off M was found guilty of murder and his appeal was dismissed when he claimed the doctor had caused death. It was his act which caused death. The court appeared to favour the approach that death occurs when the victim is brain-dead. Queen’s Peace — killing an enemy during wartime is not murder. Malice aforethought — since the case of R v Moloney the mens rea of murder is the intention to kill or cause grievous bodily harm. ACTUS REUS The actus reus of murder is that the killing is unlawful, causation must be stablished (A caused B’s death) and the victim must be a human being. (see causation notes from AS). MENS REA DIAGRAM MENS REA The mens rea of murder is malice aforethought which is the intention to kill or cause grievous bodily harm (GBH). There are two forms of intent: †¢ Direct intent — this is what D desires, eg. pointing a gun at someone and sh ooting them because you want to kill them. It was their aim or purpose to kill. †¢ Indirect or oblique intent — this is not necessarily what D desires but what he foresees will almost certainly happen, eg. D sets fire to a building and killed someone, did he foresee the risk that death might occur? Four important cases must be looked at. R v Moloney 1985 A soldier shot and killed his stepfather in response to a drunken challenge. He claimed that he had not aimed the gun at the victim and had, at the time, no idea that firing it would cause injury. The judge directed the jury that intention included both desire and foresight of probable consequences and the defendant was convicted of murder. Held (HL) Appeal allowed, manslaughter substituted. Lord Bridge did state that it was possible to intend a result which you do not actually want. He gave the example of a man who is trying to escape, who boards a plane to Manchester. Even though he may have no desire to go to Manchester — he may even hate the place — it is clearly where he intends to go. However, the appeal was allowed because foresight of consequences can only be evidence of intention — it is up to the jury to decide. R v Hancock and Shankland 1986 Two striking miners pushed concrete from a bridge onto a road, killing a taxi driver. They claimed only to intend to block the road or frighten the taxi passenger and not to kill or cause GBH. They were convicted of murder but successfully appealed, a manslaughter conviction was substituted by the Court of Appeal and confirmed by the House of Lords. The House of Lords looked at risk and probability. A slight risk of death is not enough to infer intention: Lord Scarman stated the greater the probability that death or GBH would occur; the more likely that intention can be inferred, eg. if A cut B’s little finger is would not be very probable that death would occur, therefore A is unlikely to have intention. However, if A stabbed B in the chest, it is much more likely that death would result, therefore it is more likely that A had intention. In both cases the defendants were convicted by the juries and appealed, first to the Court of Appeal and then to the House of Lords. In each case the House of Lords quashed the convictions for murder and substituted a verdict of manslaughter. The reason being the trial judges had misdirected the jury. The following case established the Virtual Certainty test which should always be used in indirect intention situations.. R v Nedrick 1986 The defendant set fire to a house, killing a child. He claimed that his intention was to frighten the child’s mother and not to kill or cause GBH. Convicted of murder. Held (CA) Appeal allowed, manslaughter substituted. Where direct intention is not present then the following test should be put to the jury. A jury should return a verdict of murder only where they find that the defendant foresaw death or serious injury as a virtual certain consequence of his or her voluntary actions. R v Woolin 1998 (HL) D shook his 3-month-old son when he choked on his food and then threw him across the room, the child died, D had lied to the ambulance men and the police before admitting what happened. He claimed that he did not want his son to die. He was originally convicted of murder but the House of Lords reduced his conviction to manslaughter. The trial judge had misdirected the jury on the test to infer intention. The case has now confirmed the Nedrick test. It must now always be used when dealing with indirect intent situations. R v Matthew and Alleyne 2003 (CA) The defendants appealed against their conviction for murder following the death of a young man (a non-swimmer) whom they had thrown from a bridge into a river. The Court of Appeal affirmed the conviction, which it did not consider unsafe in the light of the evidence, but expressed concern that the Nedrick/Woollin evidential rule should not be treated as if it were a rule of law. A defendant’s foresight of virtually certain death does not automatically require the jury to find that he intended that result: it is merely evidence from which the jury may draw that conclusion.