'Nostalgia' for Sale

The newly elected chairman of the American Association of publicise Agencies, Ron Berger, one of the most prominent and influential figures in the ad labor, makes an important statement: Consumer protection will remain the major(ip) rule for the regulation of advert in the twenty-first century. False and dece- -ptive ads nuclear number 18 unacceptable competitive practices in an era that will test the survivability of many firms. (Ron Berger, Advertising Regulation in the 21st Century: The Underlying Global Forces) Berger points appear that in the competitive world of retail business, unfair advertising practices be not acceptable and hence, the advertising industry moldiness be regulated with the sole intention of safeguarding consumers. Ad executives are contrive unique methods of advertising in prescribe to flurry such(prenominal) regulations. Old is gold is the trend for the advertising industry of the 21st century; advertisers are selling nostalgia as a mode of ma king commercials highly persuasive to their audience. Nabisco, the company that produces oreo cookie cooky Cookies, has always been known for outstanding commercials. Yet one oreo Cookie commercial is perhaps the most memorable. First, she twists the cookie asunder and then, this cute little girl with her hair in pigtails school to dunk the cookie in a t whole glassful of milk, immersing her entire hand.

The camera then shifts to show the childs granddaddy feeding the cookie in the same manner. This advertisement aims at lede the older generations to reminisce about the simple pleasures of their childhood, like enjoying a cookie. This nostalgic comm! ercial relates to Stephen Kings opinion in My Creature from the revolting Lagoon: Yet it is parents ... often discovering goosebumps on their own accouterments as they rediscover what frighten them as children ... because what the good iniquity film does above all else is to knock the adult support out from under... If you want to get a full essay, order it on our website: BestEssayCheap.com

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