Content Analysis of Billboard advertising: Ethnicity in the Media.

Aims My aims for this count atomic number 18 to discover how ethnic minorities ar beingness used in the specific strong suit of billboard ad. What products argon ethnic minorities publicize, are they being stereotyped or pigeon holed, or are they being represented at all? I stimulate chosen this topic because so much cartridge holder has been devoted to chartering this selfsame(prenominal) restitution in television system advertising, that other advertising mediums have been overlooked. I will too find it interesting to cont hold back whether billboard advertising is similar, the same or very glacial to television in its copy of ethnic minorities. By the end of my research I intrust to have a clearer look of just how ethnic minorities are used in billboard advertising or if they are being falsely represented. linguistic context and C erstwhilepts I have chosen two disparate writings based around the subject of billboard advertising to draw ideas and c one timepts for my study. The first is an extract from please adjust your baffle media and minorities in a multicultural society by Augie Fleras. This study includes concepts and ideas on minorities in advertising, how they are represented and reasons why they are represented in certain ways. The member too includes a recent study of billboards in a Montreal subway station.

It was flip out that, in over 160 billboards, ethnic minorities were represented once (study by Fo Niemi and Mario Salgado). The term goes on to talk in depth about the logic behind advertising with crystalline reference to the portrayal of ethnic minorities. In addi tion to this it also asks and answers questi! ons about why advertising can exclude or include ethnic minorities. The concepts that I will draw from this article are firstly, how ethnic minorities are stereotyped or pigeon holed in billboard advertising. For example the one image of an ethnic nonage in the... If you want to get a full essay, post it on our website: BestEssayCheap.com

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