International Business

REPORT ON A JOINT VENTURE amongst SEALORD convocation LTD (Sealord) & NIPPON SUISAN KAISHA (Nissui) - THE NEW ZEALAND EEL AND THE NICHE JAPANESE market - KABAYAKI mart EXECUTIVE SUMMARY This hide considers a multi dimensional proposition which looks long term at the development of the New Zealand aquaculture stableness and the potential market for the production , processing and marketing of eel in New Zealand in the first instance. This proposition also considers in brief the long term potential of develo trammelg the home(prenominal) eel aquaculture industriousness through Sealord as a production and come forbidden vehicle. Sealord would have to diversify and either acquire or pin venture with other Maori organisations to develop the necessary production computer programme to provide the required product (Te Wai Maori, 2009). Additionally, this report proposes a society venture between Sealords (NZ) and Nippon Suisan Kaisha (Nissui) because of Nissui s extensive distribution network in japan. The primary objective will be developing and providing for the move point Japanese Kabayaki market with a secondary counselling on the allow for of European or Asian markets. For the exercise of this report the niche Japanese Kabayaki is the only market beingness considered.

In excess of two hundred and thirty green mensurable tonnes per year of eels was produced globally in 2001. The primary producers of eel argon China, mainland China and Japan. The Japanese Kabayaki market uses more seventy percent of the eel produced. I believe an merchandise opportunity exists and that a co nfederacy of export and joint venture in ter! ms of an founding system into Japan should be considered for the following reasons. At afford thither is a world shortage of glass eel or infant eel. Any eel produced, is typically from China, Taiwan and or Japan and at least seventy percent of the world supply goes to Japan. A joint venture between Sealord and Nissui would help mete out any(prenominal) perceived risk in terms of up orchestrate capital and access into...If you want to get a skillful essay, order it on our website: BestEssayCheap.com

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